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  • Brand New
  • Paperback
  • Brand: Pearson
  • Title: Marketing,Defined, Explained, Applied (Imported)
  • ISBN-13: 9780137013296
  • Publisher: Pearson
  • Author/s: Michael Levens
  • Language: English
  • Copyright: 2010
  • Impoted Copy Colored Glossy
  • Textbook
  • Library Reference
  • Product Dimensions: 27.5 x 25 x 2 cm
  • Shipping Weight: 0.5 kg
  • Shipping Period: Minimum of 3 days, Maximum of 7 days
  • Local Seller Warranty

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Description

Marketing: Defined, Explained, Applied

Table of Contents

Part 1. Explaining
Chapter 1. The Meaning of Marketing
Chapter 2. The Market in Marketing
Chapter 3. Planning and Marketing in an Organization
Chapter 4.. A Broader Perspective on Marketing
Part 2. Creating
Chapter 5. Value for Customers
Chapter 6. A Perspectivr on Consumer Behavior
Chapter 7. Consume Insight
Chapter 8. The Brand
Part 3. Strategizing
Chapter 9. Segmenting, Targeting and Positioning
Chapter 10. The Marketing Plan
Part 4. Managing
Chapter 11. Product aaand Services Strategies
Chapter 12. Pricing Strategies
Chapter 13. Supply Chian and Distribution Strategies
Chapter 14. Consumer-Influence Strategies
Chapter 15. Personal Selling and Direct Marketing Strategies
Part 5. Integrating
Chapter 16. The Media Mix
Chapter 17. The Marketing Mix

Brand
Pearson Education

SKU
IN270MEAA4K504ANPH-9791801

Warranty Type
Local Supplier Warranty

Warranty Period
7 Days

ISBN/ISSN
9780137013296

Language
English

Publisher
Pearson

Additional information

Weight 0.5 kg

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